The Holiday Season Arrives in Downtown Hershey!

Fresh Market at Hershey Towne Square invites you to the inaugural tree-lighting celebration kicking off a brand-new holiday tradition in downtown Hershey.

Join us Saturday, December 6 from 5:00 to 7:00 PM in our courtyard between Iron Hill Brewery and Primanti Bros for an evening of festive cheer and community celebration.

Plus, get ready for surprise visits from Santa and everyone's favorite pup, Bluey!

Here's What's Happening:

Watch as Hershey DTC illuminates a spectacular 33-foot light tree, officially launching Holidays on Chocolate, a collaborative Christmas lighting initiative bringing seasonal magic to Chocolate Avenue. Enjoy live music while sipping complimentary hot chocolate and snacking on kettle corn. Browse special treats from our talented Fresh Market vendors and experience the warmth of community coming together.

Window Art Competition Along Chocolate Avenue:

Before or after the tree lighting, take a stroll down Chocolate Avenue to admire festive chalk artwork created by local artists from Hershey High School Art Club and Hershey Area Art Association. Vote for your favorite window design via QR code.

Come celebrate the start of a new Hershey holiday tradition. Feel the magic as downtown lights up, meet your neighbors, and help us create memories that will last for years to come.

See you at the market!