This Second Saturday, August 9 from 11 AM to 2 PM, we’re inviting the community to come together for something more than just shopping—it’s a celebration of what makes Hershey truly local.

Love Your Market Day is part of National Farmers Market Week, but more than that, it’s a chance to say thank you—to the vendors, makers, farmers, chefs, and creators who pour their hearts into every handcrafted item, every fresh-picked peach, and every homemade treat.

As the world moves more and more online, the Fresh Market at Hershey Towne Square is proud to preserve one of Pennsylvania’s most beloved shopping traditions: the farmers market. It’s a place where neighbors meet, where stories are shared over fresh food, and where your purchase directly supports a dream—not a corporate algorithm.

This year’s celebration is made even more meaningful through our continued partnership with UPMC, whose sponsorship helps bring local, organic produce into the hands of more families. Together, we share a vision of health, community, and access to fresh food—because living well starts with eating well, and eating well starts right here at your local market.

On August 9, we’re flipping the script. Instead of telling you what we can do for you, we’re inviting you to come out and show us what this market means to you.

Join us for:
Live Music

Giveaways & the fan-favorite Spin-to-Win Prize Wheel

Free Kids Activity Zone

Vendor Specials & Small Business Spotlights

Community Appreciation Wall: Tell us why YOU love your market

When you shop local, you don’t just bring home something fresh—you help preserve something truly irreplaceable.

Come be part of it.
Love Your Market. Support Local. Celebrate Hershey.